Packaging Is Awesome with Adam Peek
People of Packaging Podcast
217 - Erica Rankin on her packaging pivot at Bro Dough
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217 - Erica Rankin on her packaging pivot at Bro Dough
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Bro Dough Cookie Club

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Show notes made by Deciphr.ai…apologies for any errors!

About The Guest(s):

Erica Rankin is the founder and chief everything officer of Bro Dough, a company that specializes in making functional protein snacks. She started experimenting with recipes for edible cookie dough protein bites after getting immersed in the fitness industry. Erica launched Bro Dough in 2019 and has since built a strong social media following by sharing her entrepreneurial journey and providing authentic insights into the challenges of running a business.

Summary:

Erica Rankin, founder of Bro dough, joins Adam Peek to discuss her journey in building a successful CPG brand. Erica shares how she transitioned from selling tubs of edible cookie dough protein bites to single-serve cookie dough bites in flow wrappers. The new packaging format has allowed for easier scaling, better consumer experience, and improved cost efficiency. Erica also offers valuable advice for small business owners in the packaging industry, emphasizing the importance of buying for need rather than price per unit.

Key Takeaways:

  • Erica transitioned from selling tubs of edible cookie dough protein bites to single-serve cookie dough bites in flow wrappers for easier scaling and better consumer experience.

  • The new packaging format has improved cost efficiency and reduced operational challenges associated with manual labor.

  • Small business owners should consider buying packaging based on their actual needs rather than focusing solely on price per unit.

Quotes:

  • "I had to get labels put on them. So I ordered 20,000 with labels instead of 100,000 printed, right? And they were manually labeled, these 20,000 containers." - Erica Rankin

  • "A lot of startup founders get pitched more than they need and they run into this, like, oh, what should I do? What should I do? Should I order less or should I order more?" - Erica Rankin

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Packaging Is Awesome with Adam Peek

People of Packaging Podcast

This is a podcast where we illuminate the stories of people in the packaging industry and proudly sponsored by Specright.com Hosted by the Packaging Pastor, Adam Peek