Today, 10/21, I’ll be hosting a live audio room on LinkedIn at 7:30 am MST all about how to effectively manage a trade show as a packaging sales rep. With PackExpo right around the corner, it seemed like a great topic!

Here’s a sneak preview (the recording will be available for all my premium subscribers):

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1. If you are going to walk the show, have a plan and be flexible - walking a show is painful and time consuming so make a plan, but leave room for interruptions

2. Be active in the booth - I’d say less than 20% of booths get 90% of the action, so don’t be afraid to venture outside the booth and get some people to yours

3. If you have to work the booth, have a plan and be flexible - use calendly and start a few weeks early to get customers and prospects to come by

4. When walking the show, remember it’s not about you - nobody is sitting there at their booth hoping to be sold something

5. Use an app like Popl to share and get contact information - I don’t always trust the show apps, so control your data collection

Sound interesting and want to dive in deeper?

Join the LinkedIn Live event tomorrow am at 7:30 MST…sorry PST people.

If you want to get access to these very interactive and practical sales sessions, consider becoming a subscriber! It’s 42% off this month since it’s my 42nd birthday!

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I have a goal to get 100 paid subscribers by the end of this year…I’m at 3 so far