THE ELEMENTS OF EFFECTIVE PRODUCT LABELS: DESIGN TIPS AND TRENDS

Creating product labels that stand out is crucial to forming good consumer impressions. Learn how to design product labels and design trends here.

Periodically, I will write a blog post on the Meyers.com website. Here’s the one from August 2022…you can read the full article here if you’d like

Product labels play a significant role in marketing and selling various products. Labels are consumers’ primary sources of helpful information, making it essential to craft their designs carefully. According to a study, 59% of U.S. consumers read packaged food labels before buying them for the first time.

The significance of product labels drives companies to consider the factors that make them effective. If you want to learn more about packaging labels, this article will discuss the trends and how to create them effectively through various product design tips.

IMPORTANT PRODUCT LABEL DESIGN TIPS TO KEEP IN MIND

The product label market remains competitive, with businesses looking to create labels that stand out. Consider the following tips in your product label production to gain an advantage over your competitors.

1. Prioritize readability

A product label contains essential information customers should know about their purchase, such as product name, quantity, brand logo, and company. Thus, labels must be readable. Ensure that the text is legible enough for consumers to read from a distance.

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To read the full blog post you can check it out on the Meyers Printing Blog