Why did I double down on LinkedIn over 5 years ago?

Going back to 2017, I remember reading this article on Packaging Digest about where people and companies were focusing on for social media and where packaging consumers were spending there time.

I was shocked to see the results…

I went to the company that I was working for and shared this news with our marketing person. At this point I had been posting daily for almost a year on LinkedIn and was beginning to get some traction. I thought maybe they would want to start directing some spend and attention to LinkedIn and other “new media” that was emerging.

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The answer was…meh. And they dabbled.

Then I’d bring this up with other reps I worked with, even led a few training sessions on it. I mean 67% of people who buy stuff we make are saying that they spend time on LinkedIn. FREQUENTLY!

The feedback was…meh. And they dabbled a bit

The LinkedIn platform is still huge and growing and it’s not too late to get on the train and use it for what it actually is.

As an influence platform and not a sales platform.

So here I sit, 5.5 years later, with almost 18,000 followers on LinkedIn, 15,000 followers on TikTok, and over 50,000 downloads on my podcast and I want to share with you the processes and principles I used to build up a platform to share content and build influence.

In partnership with the Packaging School at Clemson, we put together over 20 videos to help you begin to build your own place in the online community.

You can visit www.sellingpackaging.com and the class is only $60 for a limited time!

Don’t be like Kirk Cameron and get Left Behind (a few of you will get that joke), take the course, and start building!