Packaging Is Awesome with Adam Peek
People of Packaging Podcast
216 - Spooky Limited Edition Packaging with Lauren Hodges from Chobani
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216 - Spooky Limited Edition Packaging with Lauren Hodges from Chobani
And special guest - Evelio Mattos from Packaging Unbox'd Podcast
Transcript

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Chobani Flip Limited Edition Packaging Release

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Meyers Sustainable Packaging Guide eBook

Buy Packaging Peeks Kids book

Sponsor information!

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Show notes made by Deciphr.ai…apologies for any errors!

About The Guest(s): Lauren Hodges is a creative director at Chobani, a leading Greek yogurt brand. With a background in design and a passion for food and beverage, Lauren brings a unique perspective to her role at Chobani. She has been with the company for four years and has played a key role in the brand's packaging design and creative direction.

Summary: Lauren Hodges, creative director at Chobani, joins Adam Peek and Evelio Mattos on the People of Packaging and Packaging Unboxed podcasts to discuss the innovative packaging design of Chobani Flip's limited edition Halloween packaging. The packaging features spooky illustrations by artist John McNair and an augmented reality (AR) experience that allows consumers to go trick-or-treating virtually. Lauren explains the inspiration behind the design, the importance of limited edition packaging, and how Chobani maintains a consistent brand voice across its various product lines.

Key Takeaways:

  • Chobani's limited edition Halloween packaging aims to surprise and delight consumers, creating a sense of fun and playfulness.

  • Limited edition packaging can drive sales by creating a sense of urgency and collectability.

  • Chobani's packaging design draws inspiration from gallery-level artists and editorial design, infusing a sense of craft and storytelling into the brand.

  • Packaging plays a crucial role in conveying trust and building brand loyalty, as consumers rely on packaging to identify and trust the product inside.

Quotes:

  • "Limited edition packaging is like limited edition food. You can only have it for a short period of time. It's your pumpkin spice latte in September." - Lauren Hodges

  • "There's beauty in mistakes, and once you're folding in this four-color work, any registration that's off can actually be kind of impressive." - Lauren Hodges

  • "Packaging does a great job of conveying trust. It's that one little label that somebody had removed at some point, and you're like, 'I don't want to open this. I don't know what it is.'" - Adam Peek

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Packaging Is Awesome with Adam Peek

People of Packaging Podcast

This is a podcast where we illuminate the stories of people in the packaging industry and proudly sponsored by Specright.com Hosted by the Packaging Pastor, Adam Peek