About the Guest(s):
Shea Coakley\ Shea Coakley is the CEO of Green Street Beverages, bringing over 16 years of entrepreneurial experience in the food, beverage, and health and wellness industries. With a focus on innovative product development, Coakley has been instrumental in positioning Green Street as a leader in the burgeoning market of THC-infused beverages. His passion for creating socially conscious products is evident in his advocacy for clean and functional ingredients.
Josh Grab\ Josh Grab serves as the Chief Revenue Officer of Green Street Beverages, leveraging over 25 years of experience in the beverage industry, primarily within Bev Alk. With a strong background in sales and operations, Grab has been essential in scaling Green Street's presence across key markets, ensuring product accessibility and compliance with emerging regulations in the THC beverage sector.
Episode Summary:
In this episode of the podcast, host Adam welcomes Shay Coakley, CEO, and Josh Grab, CRO of Green Street Beverages, to dive deep into the exciting evolution of THC-infused beverages. This lively conversation covers their path from transitioning out of traditional alcohol consumption into pioneering the budding THC beverage market, addressing the pivotal role that packaging plays in this newly forming industry. The duo's rich experiences illuminate various facets from operational challenges to consumer perceptions in this dynamic space.
Shay Coakley and Josh Grab unpack the complexities surrounding the manufacture and distribution of THC drinks. Fueled by the opportunities following the 2018 Farm Bill, Green Street Beverages is strategically positioned to become a leader akin to the Diageo or Pernod Ricard of THC beverages. As beverage veterans, they emphasize the importance of branding and packaging, pointing out challenges like regulatory compliance across states and the need for child-resistant packaging. Their transition from alcohol to THC signifies a broader movement towards healthier, functional, and socially engaging consumption trends.
Key Takeaways:
Green Street Beverages is at the forefront of the THC-infused beverage industry, capitalizing on legislative changes that allow for broad distribution.
Packaging is not just functional but strategic, playing a crucial role in consumer perception and retail success in the THC beverage landscape.
Overcoming regulatory challenges is pivotal for scaling operations, necessitating adaptable supply chains and compliance with evolving state-specific laws.
The industry shift from alcohol to THC-based drinks represents a significant lifestyle change, aligning with wellness and mindful consumption trends.
Partnering with co-packers experienced in both non-alcoholic and alcoholic beverages is essential in navigating the complexities of this new market.
Notable Quotes:
"We're really looking to show people that social cannabis consumption can be a part of their repertoire and in some cases even replace alcohol." - Shea Coakley
"Everything we do, we do through co-packers, right? We don't own our own facility." - Josh Grab
"This transition from the recreational cannabis market to hemp based really opened up a world." - Shea Coakley
"Packaging goes from something that is really not very relevant to super important." - Shea Coakley
"It's bringing people into this whole new world of THC and cannabis and it's a great time to be in this market." - Josh Grab
Resources:
Connect with Shea Coakley and Josh Grab on LinkedIn for further insights into the industry.
Explore the various brands and products offered by Green Street Beverages at their website.
Indulge in this episode to uncover more about the transformation of THC into everyday beverages and how Green Street Beverages is leading this change. Keep tuning in for more compelling discussions on the intersection of innovation and industry breakthroughs right here on this podcast.
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