Packaging Is Awesome with Adam Peek
People of Packaging Podcast
233 - The Brand Pastor and the Packaging Pastor walk into a podcast...

233 - The Brand Pastor and the Packaging Pastor walk into a podcast...


No transcript...

Episode 221 was a members only episode of my talk I gave at TLMI in Colorado Springs. I recorded a few of the talks and plan to release those as well to paid members…

Not a paid member?

Get 42% off for 1 year


Luke Frazier on LinkedIn


Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Meyers Sustainable Packaging Guide eBook

Buy Packaging Peeks Kids book

Show notes from

Podcast Show Notes

Guest: Luke Frazier, CEO of Parable brand and host of the Promised Brand podcast. With a background in marketing and psychology, Luke helps businesses create consistent brand messaging and storytelling. He is passionate about helping companies align their values and beliefs with their brand identity.

Summary: In this episode, Adam Peek interviews Luke Frazier, the CEO of Parable brand and host of the Promised Brand podcast. Luke shares his journey from running a mental health nonprofit to starting his own branding company. He discusses the importance of consistent brand messaging and how it empowers employees to make decisions. Luke also emphasizes the need for a brand operating system to guide decision-making and ensure a consistent customer experience.

Key Takeaways:

  • Consistent brand messaging is crucial for creating a strong brand identity and customer experience.

  • Employees should be empowered to make decisions based on the company's brand values and beliefs.

  • A brand operating system helps guide decision-making and ensures consistency in the customer experience.

Memorable Quotes:

  • "We've established brand values, we've established who we are as a company. Our employees should feel empowered to make the right decision based on the brand of the company." - Luke Frazier

  • "A brand operating system is an accurate operating system of how people within the company should make decisions so that our customers' gut feeling of us is consistent every time." - Luke Frazier

This episode is a deep dive into the world of branding, emphasizing the significance of consistent messaging, employee empowerment, and the implementation of a brand operating system for ensuring a harmonized customer experience. Luke Frazier's insights provide valuable guidance for businesses looking to strengthen their brand identity and storytelling.