Packaging Is Awesome with Adam Peek
People of Packaging Podcast
243 - Tony Perrotta on why we need to move beyond just talking about sustainability

243 - Tony Perrotta on why we need to move beyond just talking about sustainability

Follow Tony on LinkedIn

Huge thanks to our sponsors:

Get the dopest Packaging shirts at

Book a demo with Specright

Meyers Sustainable Packaging Guide eBook

Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.

Sustainable Packaging Podcast w/ Cory Connors

Packaging Unbox’d with Evelio Mattos

Beyond the Shelf with Laura Foti

Specright and Packaging Info

Buy Packaging Peeks Kids book

Show notes provided by

About the Guest(s):

Tony Perrotta is a seasoned expert with approximately 25 years of experience in the field of sustainability, growth, and innovation. Presently, he is part of PA Consulting where he assists consumer and manufacturing clients with growth strategy, sustainability, and regenerative economic projects. Tony is an advocate for solving environmental challenges and is leading the charge on dry molded fiber initiatives at PA Consulting. His work includes collaborating with globally recognized brands to replace single-use plastics with eco-friendly alternatives.

Episode Summary:

In this episode, we are honored to host Tony Perrotta from PA Consulting, a professional steeped in the world of sustainability and innovation. The conversation with Tony delves into the pivotal shift from sustainability to regenerative economics, the cutting-edge practices to eliminate waste, and the quest for creating a world where products and packaging leave a positive impact on the environment.

Tony provides a gripping overview of PA Consulting's ethos on bringing ingenuity to life, their historical ventures into innovative solutions, and their current strategic partnerships aimed at replacing single-use plastics. Fostering a regenerative economy is the cornerstone of Tony's mission, advocating for business practices that contribute beneficially to the planet's health rather than merely sustaining the status quo.

Throughout the discussion, Tony emphasizes the urgency in redefining sustainability and introduces us to the groundbreaking initiatives of the bottle and blister collective. These efforts, championed by PA Consulting and pulpac, showcase a collaborative framework bringing together industry giants like Diageo, Sanofi, and more, in a bid to develop eco-friendly packaging designs. The episode presents an insightful look into the challenges and advancement of sustainable packaging technologies.

Key Takeaways:

  • The transition from sustainability to regenerative economy: Tony asserts that sustainability may no longer be sufficient, emphasizing the need for practices that have a regenerative effect on the environment.

  • Dry molded fiber technology: An innovative, water-conserving, and energy-efficient method for producing packaging that could potentially replace single-use plastics at scale.

  • Collaboration is key: The bottle and blister collectives, through radical collaboration, aim to address the problem of single-use plastics in the packaging of beverages, pharmaceuticals, and consumer health products.

  • Microsoft's water policy: An exemplary model of a corporate taking a regenerative approach, aiming to return more clean water to the world than they use.

  • Life-centered design: Beyond human-centered design, Tony highlights the importance of considering the well-being of all life forms in sustainability initiatives.

Notable Quotes:

  • "The lack of a climate action plan at any business is the lack of a business continuity plan."

  • "Our intention there is to identify […] how might we bring a collective of organizations together in service of a single mission."

  • "Collaboration at a new radical level."

  • "We're seeing a lot of changes and a lot of needs related to resource allocation, climate change, et cetera."


Join us for this enlightening conversation with Tony Perrotta and discover how PA Consulting, along with its industry partners, are pioneering the path towards a regenerative economy. Learn about their outstanding work in reinventing packaging and their radical take on collaboration. Tune in to the full episode for an in-depth exploration of these initiatives and stay connected for more thought-provoking content ahead.

Packaging Is Awesome with Adam Peek
People of Packaging Podcast
This is a podcast where we illuminate the stories of people in the packaging industry and proudly sponsored by
Hosted by the Packaging Pastor, Adam Peek