Packaging Is Awesome with Adam Peek
People of Packaging Podcast
244 - Jody Polishchuk from Sundays on how they made the first zero sugar creme cookie

244 - Jody Polishchuk from Sundays on how they made the first zero sugar creme cookie

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Show notes provided by

About the Guest(s):

Jody Polishchuk is an entrepreneurial force to be reckoned with, having a rich history of founding and developing businesses. Originally hailing from Toronto and making a home in Victoria, British Columbia, Polishchuk boasts a diverse professional background, from his time in the New York fine arts scene to his impactful ventures in the consumer packaged goods (CPG) sector. His key achievements include establishing the cold-pressed juice brand, The Juice Box, and a plant-based yogurt company called Yuga—both of which underscore his innovative approach and commitment to health-conscious enterprises. Currently, he stands at the helm of Sundays, a company that's pioneering a healthier makeover of the beloved Oreo cookie, channeling his expertise as a self-titled 'professional figure outer'.

Episode Summary:

In the latest installment of our insightful conversations, we are joined by Jody Polishchuk, a maverick entrepreneur with a keen eye for reinvention and the art of the start-up. Known for his transparent approach to the entrepreneurial journey, Polishchuk shares a candid look into the successes and lessons learned from his various ventures, culminating in his latest project, Sundays. This episode promises to delve deep into the realities of innovating within the CPG space, offering listeners a front-row seat to the strategic thinking of a seasoned founder.

Venturing beyond traditional business narratives, this episode takes a personal turn, revealing Polishchuk's decision to become an entrepreneur due to his lack of interest in conventional employment, embracing a path of self-sufficiency and discovery. The conversation flows through his remarkable transition from conceptualizing a business in college all the way to refining and selling a cold-pressed juice brand within an incredibly short span. Key SEO phrases like "entrepreneurial journey," "CPG innovation," and "plant-based foods" pepper the dialogue, demonstrating Polishchuk's deep-rooted connection to health and sustainability. A valuable exploration awaits as Polishchuk unravels the tapestry of his business acumen, rooted in genuine passion rather than the pursuit of profit alone.

Key Takeaways:

  • Jody Polishchuk's early recognition of his entrepreneurial spirit and journey from exiting university to creating his own path in the CPG industry.

  • The importance of timing and luck in business, demonstrated by the rapid success and acquisition of The Juice Box.

  • Valuable insights into the pitfalls of chasing monetary gains in business, contrasting with the notion of building a company with genuine depth and passion.

  • An in-depth look at how the concept of reinventing the Oreos led to the founding of Sundays.

  • The significance of branding and packaging in creating an unforgettable product, as reflected in Sundays' nostalgic and artistic design.

Notable Quotes:

  • "I'm an entrepreneur by default in that, like many entrepreneurs, I'm completely unemployable." — Jody Polishchuk

  • "If you just start a business for the money… you have infected the business from its seed stage." — Jody Polishchuk

  • "Most brands are forgettable. And forgettable brands are just really cost a lot more money to build." — Jody Polishchuk

  • "Sundays is all of the most nostalgic, happiest moments of your childhood all happened on a Sunday afternoon." — Jody Polishchuk


Immerse yourself in the full saga of Jody Polishchuk's entrepreneurial evolution by tuning in to this engaging episode. Discover the full story behind Sundays and the dedication required to stand out in the CPG landscape. Stay connected for more episodes that promise to inspire and educate on the intricacies of creating and nurturing a brand from conception to market success.

Packaging Is Awesome with Adam Peek
People of Packaging Podcast
This is a podcast where we illuminate the stories of people in the packaging industry and proudly sponsored by
Hosted by the Packaging Pastor, Adam Peek