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🤖 AI, “Augmented Intuition,” and the Future of Packaging w/ Xavier Joseph
Hello everybody! Welcome to another episode of the People of Packaging Podcast, coming to you live from the Label Kingdom! 🦆👑
Today, we are doing something a little different. Instead of just talking shop, we are tackling the Top Questions Asked on Google about AI and Packaging.
To help me answer these, I’m joined by a true heavyweight in the industry: Xavier Joseph, the VP of Global Marketing, Innovation, and Business Development at Aptar Beauty. Xavier joins us from just outside of Paris, bringing over 25 years of experience from giants like L’Oréal and Beiersdorf (Nivea).
We dive deep into how Artificial Intelligence is shifting the industry from a “world of constraints” to a “world of possibilities.” Plus, we discuss why my Duolingo French lessons failed miserably.
🎧 In This Episode, We Discuss:
Sustainability via Simulation: How AI is simulating raw material interactions to save time, reduce physical waste, and predict mechanical properties before a single mold is cast.
“Augmented Intuition”: Xavier’s brilliant concept of balancing AI’s generative power with human sensitivity and creativity. AI should be part of the brainstorming team, not the leader of it.
The Engine vs. The Shell: How Aptar standardizes the “engine” (the pump mechanics) while using generative AI to endlessly customize the “shell” (the outer aesthetics) for brands.
The Risks of AI: Why “Garbage In, Garbage Out” applies to packaging data, and the massive risk of IP leakage when using public AI models for confidential product launches.
De-Risking the Launch: How Aptar uses AI models to predict pump and formula compatibility (viscosity, rheology) to cut down physical testing from 10 pumps to 2.
💡 Quotable Moments:
“I wish I would have known that packaging is a world of possibilities instead of a world of constraints.” — Xavier Joseph
“Make AI agents part of the brainstorming team, but don’t let them take control of the whole consumer experience.” — Xavier Joseph
“Imagine 3D printing a bottle based on the contour of a user’s face... that’s where AI meets customization.” — Adam Peek
🔗 Connect & Learn More:
Connect with Xavier on LinkedIn: Xavier Joseph
Check out Aptar Beauty: www.aptar.com
Connect with Adam (The Label King): www.linkedin.com/in/adampeek
Follow me on TikTok: @thelabelking
If you enjoyed this episode, please hit subscribe and leave us a review! And remember to keep your AI protected and your intuition augmented!
