In this episode of the People of Packaging podcast, Adam Peek sits down with Kate McLamb and Lauren Alexander, the visionary co-founders of Sistine Spritz. They dive deep into how they built a brand that’s about much more than just a drink—it’s about “romantic rebellion,” community, and intentional design.
The Vision Behind the Spritz 🎨
Kate and Lauren didn’t just set out to make another beverage; they wanted to create an entire world. Drawing from Lauren’s 20-year bac
kground in apparel design and Kate’s experience in video production and business development, they approached the brand like a fashion house. Before the liquid was even finalized, they were building mood boards, crafting Spotify playlists, and defining the “Sistine” aesthetic.
Key Highlights from the Episode:
Intentional Packaging: The duo explains why they chose a 750ml champagne bottle with a hand-applied blue wax seal to stand out in a crowded retail landscape.
The “Sexy” Can Challenge: Transitioning from an elegant glass bottle to a 222ml slim can wasn’t easy. They discuss the technical hurdles of maintaining their brand’s “sexy” vibe while adhering to canning standards.
Natural Vibrancy: The striking ruby-red color of the drink isn’t artificial—it’s derived entirely from beets and carrots to match their computer-generated “ideal” hue.
Building Community: From hosting intimate dinner parties in LA to creating curated playlists for “spritz-worthy” moments, Sistine is built on the power of being present with others.
Connect with the Guests:
Kate McLamb: kate@sistinespritz.com
Lauren Alexander: lauren@sistinespritz.com
Website: sistinespritz.com
Instagram: @sistinespritz
Connect with the Label King:
LinkedIn: www.linkedin.com/in/adampeek
TikTok: @thelabelking
