Hey packaging people!
I don’t think I’ve ever been more excited to just completely packaging-nerd out on an episode! Today, I am honored and blessed to be joined by Tatiana Chamorro, the CMO and founding team member of Toucan Cocktails. Not only is she a seasoned marketing pro and entrepreneur, but she’s also a fellow podcast host!
In this episode, we dive deep into some of the most innovative packaging I have ever seen in my life. The ready-to-drink (RTD) cocktail industry has been exploding, but Toucan Cocktails realized a huge problem: pre-mixed drinks sitting on a shelf lose their magic and sometimes start to taste a little funky without heavy preservatives.
Their solution? Keep the spirit and the mixer completely separate until the exact moment you are ready to drink it!
Tatiana takes us on the wild design and engineering journey of bringing this product to life. We talk about:
The transition from early leaky 3D-printed prototypes to their incredibly sleek final product.
Why they chose a 360-degree pop-top tin can (it opens like a tennis ball can!) for the spirit.
The genius of using a universal black top can across all flavors to simplify supply chain and demand planning.
Moving away from annoying shrink sleeves (specifically those pesky zipper perfs!) and opting for direct digital UV inkjet printing for a premium, tactile feel.
A live, on-screen demo of how to properly snap, shake, and pour a Toucan Margarita and Espresso Martini—complete with real cocktail foam!
If you love packaging design, structural engineering, and a genuinely good cocktail, you cannot miss this episode!
Connect with Adam! LinkedIn: www.linkedin.com/in/adampeek TikTok: @thelabelking
Check out Toucan Cocktails & follow their journey: Website:
Facebook: https://www.facebook.com/toucancocktails
Instagram: https://www.instagram.com/toucancocktails
