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About The Guest(s): Jason Burke is the founder of The New Primal and Noble Made. He started his entrepreneurial journey by running a lawn business in high school and later worked in financial services. After his parents were diagnosed with chronic illnesses attributed to diet and lifestyle, he became interested in food and its impact on health. This led him to start making homemade beef jerky as a healthy snack, which eventually turned into a business. Today, The New Primal offers a range of low-sugar pantry staples, protein snacks, sauces, and condiments made with real food ingredients.
Summary: Jason Burke, founder of The New Primal and Noble Made, shares his journey from starting a lawn business in high school to building a successful food brand. He discusses the importance of disrupting the broken and toxic food system by offering healthier alternatives. Jason also talks about the challenges of scaling up production and navigating USDA regulations on packaging. He emphasizes the need for consumers to vote with their dollars and support brands that prioritize sustainability and clean label ingredients. Jason believes that collaboration and innovation in domestic production can lead to positive changes in the packaging industry.
Jason's entrepreneurial spirit led him to start a lawn business in high school and later venture into the food industry.
The New Primal aims to disrupt the broken and toxic food system by offering low-sugar pantry staples and protein snacks made with real food ingredients.
Scaling up production required outsourcing manufacturing to leverage economies of scale and focus on brand building.
USDA regulations on packaging posed challenges, but collaboration with packaging suppliers and engineers helped find suitable solutions.
The cost and performance of sustainable packaging materials remain a barrier, but consumer demand and voting with dollars can drive change.
Jason believes that more domestic production and hands-on collaboration in the packaging industry can lead to better outcomes.
"We make low-sugar pantry staples and protein snacks that still taste good made with real food ingredients, but we do that in order to disrupt a broken and toxic food system." - Jason Burke
"The only way to fight that battle is to offer consumers something different and do my very best to educate people on why it's better and let people vote with their dollars." - Jason Burke
"If packaging does not protect the product, if it's unable to sustain a product from manufacturing point to consumption point, especially if it's food, then it is not by definition sustainable." - Adam Peek
"I think if there were an opportunity to do more on-the-fly collaboration, more print approvals, things like that, that would be better." - Jason Burke