Packaging Is Awesome with Adam Peek
People of Packaging Podcast
227 - Drink Plink is a GAME CHANGER! Luke Montgomery-Smith, CEO
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227 - Drink Plink is a GAME CHANGER! Luke Montgomery-Smith, CEO

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Episode 221 was a members only episode of my talk I gave at TLMI in Colorado Springs. I recorded a few of the talks and plan to release those as well to paid members…

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Show notes from Deciphr.ai

About The Guest(s):

Luke Montgomery-Smith is the co-founder of Plink, a beverage brand that offers effervescent tablets as a sustainable alternative to traditional bottled drinks. Luke has a background in the beverage industry, having previously founded a kombucha brand in the UK. He is passionate about reducing CO2 emissions and single-use plastic packaging in the beverage industry.

Summary:

Luke Montgomery-Smith, co-founder of Plink, joins Adam Peek on the People of Packaging Podcast to discuss the journey of starting a business during the pandemic and the innovative packaging solutions they have developed for their effervescent tablets. Plink offers a sustainable alternative to traditional bottled drinks, with 99% less packaging and 98% fewer CO2 emissions. Luke shares the challenges they faced in finding packaging that met their sustainability goals and the importance of creating a differentiated brand experience. He also highlights the rise of reusable water bottles and the need for more free-access water points.

Key Takeaways:

  1. Plink offers effervescent tablets as a sustainable alternative to traditional bottled drinks, with 99% less packaging and 98% fewer CO2 emissions.

  2. Effervescent tablets are highly volatile and require packaging with high barrier properties to water vapor and oxygen transmission.

  3. Plink faced challenges in finding contract manufacturers willing to move away from plastic tubes, which are commonly used for effervescent tablets.

  4. The packaging industry is still a few years away from finding non-plastic alternatives with the necessary barrier properties for effervescent tablets.

  5. Plink's packaging is made of aluminum foil with a plastic liner, which is currently recyclable in Europe but not in the US.

Quotes:

  • "It's a bath bomb you can drink. It's called Plink. It's radically low carbon because there's no water. It's sold by subscription." - Adam Peek

  • "Not all water tastes the same. Some water has different chlorine levels or different ways to make the water cleaner. But because water is quite a plain flavor, it doesn't take much to mask that." - Luke Montgomery-Smith

  • "We were trying to create a new beverage moment with an existing technology." - Luke Montgomery-Smith

  • "The packaging is an essential part of the product. It's about brand messaging and appeal." - Luke Montgomery-Smith

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