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Episode 221 was a members only episode of my talk I gave at TLMI in Colorado Springs. I recorded a few of the talks and plan to release those as well to paid members…
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About The Guest(s): Ryan Gardner is the co-founder and CEO of Bucked Up, a supplement company based in Utah. He and his twin brother, Jeff, started the company after realizing that their passion for driving traffic and generating leads could be applied to the health and wellness industry. They have since built Bucked Up into a successful brand known for its innovative products and unique packaging.
Summary: Ryan Gardner, co-founder and CEO of Bucked Up, shares the story of how he and his twin brother started the supplement company. Born and raised on a farm in Utah, Ryan and Jeff initially worked in lead generation before venturing into the health and wellness industry. They found success with their first product, L-Arginine Plus, and later expanded their product line to include Deer Antler Spray and Bucked Up, a pre-workout supplement. Ryan discusses the importance of packaging in making a strong first impression and shares the challenges they faced with their energy drink launch. He also highlights the success of their Buckshot packaging, which won a Consumer Convenient Packaging Award.
Bucked Up started as a lead generation business before transitioning into the health and wellness industry.
The company's success is attributed to its innovative products and unique packaging.
Packaging plays a crucial role in making a strong first impression and attracting customers.
Bucked Up's energy drink launch faced challenges due to taste issues, but they were able to overcome them and achieve success.
The Buckshot packaging, designed to resemble a shotgun shell, has been highly effective in standing out on store shelves.
"We want to make sure our packaging looks different and innovative to grab people's attention." - Ryan Gardner
"Packaging is the first impression, so we want it to look unique and make people want to pick it up." - Ryan Gardner
"The Buckshot packaging stands out on store shelves and has helped us compete with Five Hour Energy." - Ryan Gardner