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324 - Label Expo Europe is NEXT WEEK! I'll be there with CERM...but why CERM? It's the 1% advantage

Yo! What is going on, everybody! Short quick episode here…

I am absolutely JACKED for this episode. I'm letting you in on one of the biggest decisions we've made for our new label printing business and announcing a huge trip.

Next week, I'm heading to Labelexpo Europe in Barcelona, Spain!

But here's the twist: I'm not primarily going as "The Label King" content creator. I'm going as a business owner and a partner. I'll be spending my time at the CERM booth, and in this episode, I break down exactly why.

Choosing the software backbone for your company—the MIS system—is one of the most critical decisions you can make. It's the central nervous system that dictates how everything flows. Get it wrong, and you're dead in the water. Get it right, and you create a small, powerful advantage that can change the game.

Tune in to hear:

  • The massive mistake private equity-backed companies make with their MIS after an acquisition.

  • Why "winning on the margins" is the only thing that matters in business (shoutout to my buddy Rob Jeppsen for the wisdom).

  • How my connection to CERM goes back to my very first days in the label industry.

  • Why we're choosing to partner with a "tech-first" company in a not-so-sexy industry.

  • My big goal: Creating 50+ high-quality jobs right here in our Utah community and how the right technology partner makes that possible.

This isn't just a software choice; it's a foundational piece of our strategy to build a legacy.


Find Me at Labelexpo Europe!

  • Who: Me and the CERM team

  • Where: Hall 3, Exhibition Stand G43

  • When: Tuesday & Wednesday of the show

Come say hi, ask questions, and let's talk about the future of the label industry.

Links & Resources Mentioned:

  • CERM: Learn more about their game-changing MIS system at cerm.net. If you're looking at your own system, you HAVE to check them out.

  • Labelexpo Europe: The biggest label show on the planet.

Let's go! 🚀

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