The People of Packaging: How Wims! is Changing the Game
In this episode of The People of Packaging, host Adam Peek sits down with Lauren Miller, co-founder of Wims!, to discuss their innovative approach to beverage packaging and the cannabis industry. Lauren shares the fascinating story of Wims!, from its family roots in North Carolina to its unique portable packaging solution.
One note, they discuss an amazing Dry January advent calendar since this was recorded in November…it’s not too late to get one! www.wims.world
Inside the Episode:
The Origins of Wims!: Wims! is a family-owned business co-founded by Lauren and her father, Ken. The journey began in 2016 with a passion for CBD and industrial hemp farming in rural North Carolina.
The Shift to THC Beverages: During the pandemic, Lauren discovered the appeal of low-dose THC seltzers as an alternative to alcohol, which offered relaxation without the morning-after hangover.
A Portable Solution: Recognizing the inconvenience of traditional canned beverages for on-the-go social situations, Lauren and her father developed a hyper-portable THC liquid concentrate.
Innovative Packaging: Wims! features a unique “Snap, Squeeze, Stir” packet. This single-use, pre-portioned concentrate can be easily snapped and mixed into any drink, providing a seamless and discreet way to enjoy low-dose THC.
The Wims! Experience: The product’s design focuses on user experience and social acceptability, offering a consistent and manageable dosage that complements existing drinking habits.
Sustainability and Future Outlook: Lauren discusses the industry’s shift toward more sustainable practices, such as reducing the environmental impact of shipping liquid-heavy beverages.
Connect with Wims!:
Visit their website at wims.world to learn more and explore their current product offerings, including variety packs and their festive advent-style calendar for dry January!
