🍪 Episode Highlights: From Dorm Room to the “Diner-Retro” Shelf
Sabrina Clebnik isn’t just baking brownies; she’s re-engineering the entire consumer experience in the cannabis space. In this episode, we dive into how she turned a college pivot into Clebby’s, a brand that’s solving the two biggest headaches in edibles: predictability and shelf-life.
🛠 The “A-Ha” Moment: The Kit Strategy
Sabrina realized that shipping fresh-baked edibles is a logistical nightmare (mold, staleness, regulations—oh my!). Her solution? Don’t ship the brownie; ship the kit.
The Secret Sauce: By separating the non-infused mix from the infused oil, Clebby’s bypasses the “shelf-stable edible” taste problem.
📦 Packaging Nerd-Out: High Intention, High Style
We spend a lot of time on the look because Sabrina didn’t just grab stock bottles and slap a label on them.
Modern Retro: The design is inspired by 1950s neon diners. Note the “three light” lines that carry through from the bottle neck to the box.
The Square Bottle: Chosen intentionally for premium shelf presence and to make applying compliance labels easier for her team. (Flat surfaces = happy production lines!)
The “Glue Flap” Innovation: Sabrina showed off a custom corrugated insert with a built-in “arm” that locks the glass bottle into place, ensuring it survives the USPS “kick test.”
🎓 Educating the “Canna-Curious”
Packaging isn’t just a container; it’s a teacher.
Clebby’s uses QR codes prominently to link users to a Dosage Calculator.
Transparency over everything: Sabrina advocates for over-compliance, providing more warnings and lab-test access than required to build trust with a skeptical consumer.
