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344 - CERM user group with Trent Bremer from Grand Rapids Label

This week on People of Packaging, we’re coming to you from the CERM User Group in Dallas, Texas! 🤠 I’m sitting down with Trent Bremer, the VP of Operations & Finance at Grand Rapids Label.

Trent isn’t just a numbers guy; he’s helping steer a company that’s been around for a staggering 142 years. We dive into what it’s like to maintain a family legacy that is now entering its 5th generation—a feat that less than 1% of family businesses ever achieve! 🚀


In this episode, we discuss:

  • The 142-Year Legacy: How Grand Rapids Label evolved from printing Harry Houdini posters to becoming a leader in durable automotive and food-safe labels. 🏷️

  • Durable vs. Disposable: The fascinating world of labels that have to survive under a car hood or on a plane wing. 🏎️✈️

  • Direct Food Contact: The science and certifications behind those ice cream cone sleeves you take for granted. 🍦

  • AI & The Future of MIS: Trent shares their journey of moving from a 40-year-old homegrown system to implementing Serm and exploring AI for forecasting and EDI mapping. 🤖

  • The Grand Rapids Scene: Why you need to visit The Elbow Room for the best bar burger in town if you ever find yourself in Michigan. 🍔🍻

Trent’s background in finance and operations brings a unique perspective to the “grit” required to stay independent and innovative in an era of massive consolidation.


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