About the Guest(s):
Sadie Bowler is an enterprising student and co-founder of Sadie B Personal Care, a brand that captures her passion for beauty and personal care, channeled through her experience with hair styling from a young age. With a deep understanding of the beauty industry and its impact on young women, she and her sister Abby Bowler have created a product line tailored to Gen Z girls, focusing on empowering and uplifting messages rather than "fix me" narratives. Sadie is an embodiment of the modern young entrepreneur, balancing her education at the University of Utah with the rigors of running a successful consumer packaged goods company.
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Episode Summary:
In this engaging episode, Adam Peek uncovers the inspiring story behind the launch of Sadie B Personal Care. Sadie Bowler, the brand's co-founder, shares her journey from being an eleven-year-old hairstylist to establishing a personal care brand dedicated to sustainable packaging and positive messaging for Gen Z girls. The discussion delves into the foundation of Sadie B, the significance of responsible entrepreneurship, and the sisters' recent milestone of breaking into Target stores.
Sadie Bowler discusses the unique approach of creating product lines catering to different lifestyles of young women – the go-getter, adventurer, athlete, and creator. These products, while underscored by salon-quality formulations, reject harmful beauty standards and promote a message of self-acceptance and empowerment. Another focal point of the conversation centers around sustainable practices in packaging, reflecting the brand's commitment to environmental responsibility and aligning with the expectations of conscientious consumers.
Key Takeaways:
Sadie B Personal Care was founded to fill a market gap with positive and empowering messaging for young women in the beauty and personal care industry.
The brand offers salon-quality products segmented into four lifestyle-oriented lines that cater to the diverse routines of Gen Z girls.
Sadie B has made sustainability a core aspect of its brand identity, using recycled plastics for packaging and aiming for B Corp certification.
Their success story includes being lifted up by the entrepreneurial community of Utah and mentors like Davis Smith, culminating in securing a spot at over 500 Target stores nationwide.
The brand aims to change the landscape of personal care in girls' bathrooms to a more uplifting and supportive environment.
Notable Quotes:
"And so we combined our passions and started Sadie B personal care." – Sadie Bowler
"Target awarded us business in July of 2023. And we just launched, have been on shelves for about five weeks in over 500 stores nationwide." – Sadie Bowler
"And I felt like it was began to take a toll on my mental health." – Sadie Bowler (On messages from the beauty industry)
"It's like no wonder these brands aren't speaking to our needs and to what we care about." – Sadie Bowler
"You know, we expect them of our, the brands that we use. And so we wanted to make a brand that met our standards." – Sadie Bowler (On clean ingredients and sustainable packaging)
Resources:
Sadie B Personal Care website: Sadie B Co
Purchase Sadie B products at Target or target.com
Connect with the host Adam Peek and learn more about packaging through his book "Packaging Peaks" and by following the packaging shows "Sustainable Packaging with Corey Connors" and "Packaging Unboxed" with Avi Mato.
We invite you to listen to the full episode for a more in-depth understanding of Sadie Bowler's entrepreneurial story, Sadie B's commitment to sustainability, and how the brand is challenging the status quo in beauty and personal care. Stay tuned for more enlightening content that unfolds the stories behind the people shaping the packaging industry.
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