Hey everybody! Welcome back to another rad-tastic episode of the People of Packaging podcast. Today, I’m sitting down with Jamie Lo, the co-founder and CEO of Laibl.
We’re diving deep into the massive “chasm” that exists between legacy packaging manufacturers and the modern brands who need them. If you’ve ever felt like procurement is a slow-moving dinosaur, this episode is for you. Jamie is building a platform that doesn’t just match brands with suppliers—it uses AI to fix the broken behaviors that have been holding our industry back for decades.
🎧 In this episode, we talk about:
The Procurement Pain Point: Why traditional sourcing (think: trade show handshakes and “Contact Us” forms) is high-risk and slow.
The “Digital Mindset”: It’s not just about buying a digital press; it’s about mirroring the B2C buying habits we use in our everyday lives.
Forced Innovation: How government regulations (EPR, tariffs, etc.) and consumer inflation are creating a “perfect storm” that forces brands to diversify their supply chains.
Laibl in Action: A live demo of how AI matches brands with over 4,000 pre-vetted North American suppliers in minutes, not months.
Outcome as a Service: Why Jamie’s model of only getting paid when a transaction happens is a game-changer for building trust in the packaging community.
🔗 Connect with Jamie and Laibl:
🚀 Join the Community:
If you’re a brand looking for the fastest way to source packaging, or a supplier ready to prove your excellence, go check out Laibl. And as always, let’s keep that same energy—packaging is the front line of your brand, so let’s treat it that way!









